QA with Jen Knowles, Head of Marketing, New York City FC - Viewpoint - careers advice blog Viewpoint careers advice blog

QA with Jen Knowles, Head of Marketing, New York City FC - Viewpoint - careers advice blog Jen Knowles, Head of Marketing, New York City FC As an extension of our #MatchYourAmbition series, we have spoken to a number of key staff members from New York City FC (NYCFC) to find out how they exert their influence at the Club. In this interview, Jen Knowles, Head of Marketing at NYCFC shares her career story and insights in to her role at NYCFC. Can you talk us through your career journey to date and how you reached your current position? Unlike many people across the Club, the sports industry is quite new to me, and I didn’t take a traditional path to get here. I started my career with McKinsey Company, where I had the opportunity to work across industries and across functions. It was there that I learned basic business fundamentals and also realised I always gravitate towards opportunities that are entrepreneurial, and consumer-facing industries that are tangible, which I can relate to and are fun. To bridge the gap from consulting to the client side, I started out leading the North America Consumer Market Insights Analytics team at Unilever before transitioning into the brand side. Prior to NYCFC, I’ve had the honour of managing big brands at Unilever and Toys ‘R’ Us as well as advising smaller start-up brands. What initially attracted you to NYCFC? First, there is a real personal connection for me because my family and I are founding members of NYCFC. We have had season tickets since the first season and have loved going to the games together. The second reason is the timing of the opportunity. This job was a chance to be a part of something special from the beginning, we just celebrated our fifth anniversary, we are only in our fourth MLS season and we hope to be announcing some exciting news about our new stadium soon! The third is the connection I have with the leadership team on a philosophical level. As a Marketer, it was important to me to work with a leadership team that understands that increasing ticket sales and building the NYCFC brand go hand-in-hand. We were also very aligned around business objectives and strategically where the club wants to focus to drive fan growth. To be honest, I always make career decisions with my head and my heart. When I saw that the Club was looking for a Head of Marketing, right when I was ready for a new opportunity, I literally couldn’t believe it. It sounded too good to be true! Describe your typical day-to-day role and highlight the elements you enjoy the most There is no real day-to-day and that is part of the beauty of the role and the Club. The marketing organisation is responsible for building and enhancing the NYCFC brand, driving fan growth, and driving revenue across all channels. We work cross functionally with everyone in the organisation and are hyper-focused on being fan-centric in everything we do. As it is my first season working at the Club, everything is still so new to me but I am really enjoying that we’re able to leverage our extremely talented first team and coaching staff who have built a really special team culture and are true role models. I’m working with such an incredibly passionate group of people and we have so much opportunity, and as a team we constantly look to challenge ourselves and innovate. I really am learning and growing every day. Have advances in technology impacted your role in the past few years? This isn’t really new anymore, but mobile and the evolution of how people are using their phones, continues to impact how we can communicate and engage with our fans. Additionally, data availability and technology continues to improve our measurement of the impact of our activities as well as our ability to segment and personalise at scale across channels. What challenges that exist today will be made easier by technology? There has already been great progress in this area, but I expect segmentation and personalisation from data-driven insights will continue to get easier and more convenient, which is terrific, since it is becoming more and more important. What have been the most exciting/innovative projects you have been involved with in your current role and how have these enabled you to grow professionally? I’m still relatively new to the club, having been here just over six months. However, I’ve already had the pleasure of being involved in several exciting and innovative projects. For example, we capitalised on the World Cup to grow brand awareness amongst soccer fans and continued to demonstrate that NYCFC is the soccer team for the City. We partnered with Telemundo and Rockefeller Center to set up an official outdoor viewing area surrounded by soccer activities on a custom-built soccer field and a vintage soccer jersey exhibit produced with Classic Football shirts, taking soccer fans through some of the most emblematic shirts in history. Having previously worked on more national brands, the opportunity to do a local activation like this and see such a meaningful impact is awesome. How do you see your current role contributing to the overall success of the business? Our marketing objectives are a mix of longer term and more strategic with shorter term and more tactical, but as I mentioned earlier, they all ultimately ladder-up to building our brand, driving fan growth, and driving revenue across all channels. Additionally, as a leader within the organisation, I take those responsibilities very seriously as well and understand the importance of communicating the Club’s vision, building the right culture (with transparency and collaboration across teams) and attracting, inspiring, and retaining top talent. Do you think it’s important to continuously upskill, and if so, how do you do it? Absolutely, the marketing ecosystem is so fluid, constantly changing. I read articles, listen to podcasts, subscribe to many brands’ various social channels, and I network. One of my former bosses recently set up a round table, with a group of us that are in non-competitive organisations, that each bring a unique and differentiated set of knowledge and experiences. There has been lots of research done on the benefits of this type of group from a professional standpoint, but it is also a lot of fun to meet with the group each month! What’s the best piece of career advice you’ve ever been given? Feedback is a gift. Welcome it with open arms and make the time to offer it freely as well. Is there a piece of advice you could offer to anyone looking to pursue a similar career? Put the consumer (or fan!) at the centre of everything you do. Do you have any advice for female professionals who are in, or are looking to work in a management or leadership role? Be clear on what your ambitions are, but allow them to change over time. You should believe in yourself and surround yourself with friends and mentors who also believe in you, support you, and remind you of your strengths. Pay that support forward to other women looking to take on leadership roles as well! What are you most proud of in your career? The people that I’ve helped to create opportunities for and have been able to see flourish. About the Hays and NYCFC Sponsorship New York City FC (NYCFC) is an American professional soccer team based in New York City that competes in Major League Soccer (MLS) in the Eastern Conference of the league. Majority owned by City Football Group (CFG), New York City FC plays its home games at Yankee Stadium, and has former US National Team captain Claudio Reyna as its Sporting  Director  and Domènec Torrent as its Head Coach. As Official Recruitment Partner, Hays has been pivotal to NYCFC since the Club’s inaugural season in 2015 and has proved instrumental in helping to bring a brand-new soccer franchise to New York City. Together, NYCFC and Hays have developed a truly integrated partnership, with a strong understanding of the synergies between the world of work and elite sport. Did you find this blog interesting? Here are some other blogs that you might find useful: What does the future of Industry 4.0 mean for your job? Change agents: the key to successful digital transformation How can you get the boards buy in for digital change? QA with Joyce Jelks, Head of HR, New York City FC

How to Write Your Resume in Resume Examples

<h1>How to Write Your Resume in Resume Examples</h1><p>Many managers out there are exceptionally particular with regards to the aptitudes area of a resume. They're going to take a gander at the resume's general composing style, the spelling and language structure and furthermore the resume's organizing. What's more, the exact opposite thing that most managers will take a gander at is whether your resume gives confirmation of your abilities and experience.</p><p></p><p>This is one territory where it's essential to ensure that your resume is composed well and sorted out. This is one spot where an ineffectively composed resume will set aside a more extended effort to get read and will not win the prospective employee meeting. Here are some straightforward tips on the most proficient method to compose your resume so that your abilities segment looks better as you go along.</p><p></p><p>Employers out there like to realize t hat you hear what you're saying. To ensure that your resume is giving them the data they're searching for, utilize ground-breaking catchphrases. Watchwords are words that portray precisely what you do. For instance, in case you're searching for PC frameworks investigator positions in the Atlanta zone, utilize a catchphrase like Atlanta, PC frameworks examiner or Atlanta IT frameworks analyst.</p><p></p><p>Make sure that you incorporate a lot of key expressions that will make your resume simple to peruse. For instance, in case you're searching for a vocation in the Boston region, state something like 'Boston, MA-based information the executives and investigation expert.' And you ought to consistently have in any event three or four visual cues in your resume.</p><p></p><p>All that resumes with less slugs will do is drive you to utilize more words and abbreviate your resume. So ensure you incorporate enough projectiles to grab the eye of the reader.</p><p></p><p>For individuals who have a great deal of involvement with the field of work search, make certain to show them all in your resume. On the off chance that you've never held an occupation where youwere scanning for work, ensure that you show a portion of the employments you've held. Likewise show a portion of the employments you've worked previously. The best resume models will list all that you've done in the past.</p><p></p><p>These are only a couple of straightforward tips on the most proficient method to compose your resume in continue models. Recall that businesses will be searching for individuals who have had and exhibited the capacity to learn new things and be creative.</p>

How Over-Delivering on Homework Gets You the Job

How Over-Delivering on Homework Gets You the Job How Over-Delivering on Homework Gets You the Job Going the additional mile for your meetings is a surefire approach to get you an occupation faster. The new meeting process requests something beyond turning in an amazing resume. More bosses are requesting that interviewees present responses to genuine business inquiries to assess your abilities and eagerness to take the necessary steps to land the position. Here is the means by which to get ready for that pop test interview.Before you invest a lot of energy fitting your suit for the following prospective employee meeting, you have to realize that delivering your list of references in amazing style can just take you up until this point. The new meeting process requests more - you may even experience working for nothing to show your value. Your readiness for these kinds of genuine application questions can represent the moment of truth the meeting. The Harvard Business Review article Projects Are the New Job Interviews states, [ ] everybody in the undertaking currently 'gets' that in dividuals possibly get employed if and just in the event that they convey something well beyond a tolerable reputation and social graph.Storytime.Recently, a customer worked with me to get ready for a meeting for a significant level situation at an industry-driving soft drink organization. We dealt with the sort of inquiries to get ready for and how to draw in the questioners and afterward ensured his list of references was seriously cutting-edge. James called me subsequently to report that the meeting had worked out positively and that he was to restore the following week with a 30-minute introduction replying: How might you propose we go to advertise with our new soft drink line?This task is a superb case of what each interviewee should be prepared for and ready to attempt. In this occasion, James' vital structure for taking another soft drink line to market would uncover his degree of information and capacity to define a strong and careful arrangement. This specific organization was, truth be told, presenting another soft drink line soon and may profit by James' thoughts. In certain situations, contingent upon the sorts of inquiries you are posed, you may encounter a feeling of working for nothing, and no one but you can decide your solace level in doing as such. Be that as it may, picking not to do the task will probably end your meeting. Giving the task all you have could land you the job.Other customers' assignments have been something like: Offer with us an introduction that you've done previously or Pitch to me how you would pitch to one of our planned customers. Remember, while setting up an introduction that incorporates data from a previous position, don't share any restrictive data, yet present what you can with certainty and expertise.Regardless of the inquiry, while assessing your schoolwork task, ensure your answers outline these five significant characteristics all viable senior officials must have: You realize how to respond to questions. You realize how to introduce yourself. You have a significant level of insight. You have a significant level of duty. You would be an incredible portrayal of the organization. Leave Them Wanting MoreAt this point in the game, in the event that you're as yet an applicant, at that point you've given an incredible work item and addressed their inquiries well; it currently turns out to be generally essential to keep selling you. Notwithstanding what they've requested that you center around, raise things and issues that could be additionally investigated. Like an advisor, come arranged with thoughts that show your extended information on the organization and how your past experience and skill could extraordinarily improve a zone or current technique. Present astute perceptions and questions that leave them needing more.Insider Tip: If you are meeting for a business position, have prepared a rundown of individuals whom you'd connect with as forthcoming customers. For example, on the off chance that CMOs are your objective, at that point go on the web and discover CMOs (in a perfect world ones whom you share some association with) as a decent beginning stage to t op off a deals prospecting list. Following your introduction, share that rundown of customers with your questioners as a leave-behind.Prepared Interviewees Have the Upper HandYou may have the best list of qualifications, however on the off chance that you battle to create a successful and key work test, you aren't all around ok arranged. Don't simply depend on past work experience while contending in the present employment advertise.

10 Best Resume Writing Services in San Francisco, CA

10 Best Resume Writing Services in San Francisco, CA The City by the Bay is an exciting and vibrant place to be looking for work. The question is, how will you stand out in such a competitive market?It all starts with your resume. Your resume has about six seconds to impress a potential employer and get you into the “yes” pile.What you need is a top San Francisco resume writer by your side.There are some exceptional professional resume writing services available in the Bay Area, but after the first hour of sifting through them, you'll be so gloomy that you might think Karl the Fog has descended on you.We compiled this list of the best San Francisco area resume writers because you deserve to find the right partner for your job searchâ€"fast.Best Resume Services in San FranciscoIf you are in a hurry and don't want to read our detailed reviews below, here is a list of the Best Resume Writers in San Francisco:Find My Profession (that's us!) BrightSide Resumes The Resume Shop Ink Resumes by Allan Brown Ward Resumes FrontRunner Professio nal Resume Service Klaxos Resume Preferred Nick Parham SF Bay Resume WriterAnd now for the detailed reviews...1. Find My ProfessionFind My Profession is not just a top-notch resume service available in San Francisco. We are a global company headquartered in the US on a mission to master effective, ATS compatible resumes that convert into offers.A major perk of Find My Profession is that we are not a one-person shop.Collectively, our team of elite resume writers has experience in 85+ unique industries/professions. This allows us to assign you a professional writer (in the United States) based on your unique background and experience.We are also not a resume factory. We will never use “ghostwriters”. You will have your resume writer’s name, email, and phone number for direct communication.With 100+ 5-star reviews and a 60-day interview guarantee thatspeaks for itself, you can sleep easy knowing that your satisfaction is our #1 priority.Pros:Find My Profession commits to working with each client until they are completely satisfied. Don’t worry about having a limited number of edits, or a set amount of time with your writer.Cons:Find My Profession is a virtual/online company. While we provide services in your city, we don’t have a physical office.Also, with a focus on more senior positions, our entry-level resume service may be a bit pricey for recent graduates.Turnaround: 3-5 business days. Can expedite to 48 hours.Cost: $395-$895Phone: (831) 888-0967Don't take our word for it, check out some of our 5-star reviews.Trustpilot2. BrightSide ResumesBrightSide Resumes provide resume services for a wide variety of job aspirants in the Bay Area. There are different packages for creatives, graduates, technology professionals, management, rising executives, and senior executives. There are some standout designs in the samples in the upper range. They also offer coaching services.Pros: There are lots of samples on the website for every category of resume that the y offer. All of them look and read great.Cons: These resumes are definitely on the costly side. Even BrightSide’s resume re-formatting services cost $195 for a single page. Graduate resumes start at $575. Ouch.Turnaround: 5â€"7 days.Cost: $575â€"1875.Phone: (877) 668-97673. The Resume Shop INKThe Resume Shop Ink has a loyal following in the Bay Area. Owner Jerome Imhoff’s reviewers attest that he isn’t just great at writing resumes; he is also great at helping people prepare for interviews. He won a LinkedIn ProFinder award in 2016.Pros: This could be a one-stop-shop for those looking for interview and career coaching bundled in with someone local.Cons: Only the top resume-building packages allow for multiple rewrites. Most just get a single round of revisions.Turnaround: 7-10 days.Cost: $275-500.Phone: 415.613.79754. Resumes by Allan BrownResumes by Allan Brown is a business with hundreds of excellent reviews. Allan clearly has a loyal following that made him a worthy contend er for the number three position. Fun fact: You can buy a friend or loved one a gift card for Allan Brown’s services on Giftly.Pros: Allan serves a wide range of industries and has a wealth of samples to look at. He seems to have an excellent response time and has even taken the time to thank most of his reviewers individually. Client care is definitely his strong point.Cons: While Allan does not provide a method on his website to submit your order, his response time from inquiries on Yelp is less than 10 minutes.Turnaround: 3-5 days with expedited services available.Cost: Ask for a quote. There is no charge for phone consultations.Phone: 415-346-67375. Ward ResumesWard Resumes has a location in San Fran as well as others in California. Their philosophy is to keep resumes succinct, so if you are looking for a knockout one-pager, you are likely to get one here. They offer a special package from those transitioning from the military to civilian jobs.Pros: Ward Resumes offers a risk- free guarantee. Some of their reviews mention that their graphic design skills are higher than average (although without samples on their website, we can’t confirm that).Cons: If you want to find out how much your resume is going to cost, you first have to have your resume reviewed by one of their team members at which point a custom quote is provided.Turnaround: 5 days.Cost: Not disclosed.Phone: (619) 796-18116. FrontRunner Professional Resume ServiceFrontRunner Professional Resume Service offers a full range of resume writing services at all career levels. They will provide a free resume evaluation and have loads of samples on their website exemplifying a vast array of industries and employment scenarios.Pros: For those applying for federal jobs, FrontRunner will make you a federal version of your resume for an additional $40. They also have a handy à-la-carte menu for add-ons with very reasonable pricing.Cons: This service is located an hour away from the City by the Bay in Pe taluma, CA, though if you typically work virtually, this won’t be a problem.Turnaround: 2 days for the first draft and subsequent drafts within 24 hours.Cost: $119-369.Phone: 1-866-207-75257. KlaxosKlaxos is a larger company with a San Francisco office. Unlike Ward Resumes, this company’s samples are the two-page type. Some may find their samples quite wordy and dense, but if you prefer two-pagers, you can get one here. LinkedIn is also a big part of Klaxos’ business.Pros: Klaxos will give you 30 days to make revisions, the work is guaranteed, and you will receive a 20% discount if you also buy their LinkedIn service.Cons: These resume writing services are on the higher end of the price spectrum, with some of the highest student/entry-level pricing we’ve seen.Turnaround: 4 days.Cost: $499-949.Phone: Contact through the website.8. Resume PreferredResume Preferred lives by the motto “get noticed.” This is mainly an executive resume writing service, so those still forging t heir careers might want to make another choice. Owner Robin Kelley has some valuable articles on her blog about job seeking.Pros: The consultation is an in-depth, 90-minute, one-on-one conversation, with no questionnaires, aimed at identifying what your strengths are and what makes you stand out from the pack.Cons: The prices are quite high, and if you want to bundle in a LinkedIn profile, your end cost could be as high as $2000. There are no samples on the website.Turnaround: 7-10 days.Cost: $700-1200.Phone: (415) 596-41609. Nick ParhamNick Parham has more than 19 years of experience coaching and resume writing. He has helped clients in Fortune 500 companies, start-ups, as well as nonprofits. Nick has been a manger, VP, and director in multiple industries, so he knows what hiring managers are looking for. He is certainly one of the best San Francisco resume writers around.Pros: Nick Parham will work with you and find a career solution that fits your life the best. He is flexible in his work and will not hold you to a long-term contract. He meets with you one-on-one to discuss your resume and career goals. Many services do not like to meet in-person (or don’t have the capability to).Cons: Nick Parham has a few bad reviews online. It is always a concern to see that, but every business has their fair share of negative customer experiences. It’s also worth noting that Nick is the only person on the team, so if he is too busy he may not be able to work with you.Turnaround: Not stated.Cost: Not stated.Phone number: (415) 602-559510. SF Bay Resume WriterSF Bay Resume Writer Jenna Anderson will live chat with you, offer a free no-obligation review of your existing resume, and give a 30-day interview guarantee. She claims a 100% success rate at getting interviews, and that alone merits her a place on this list.Pros: Even some of the mid-range packages offer valuable freebies like cover letters and LinkedIn optimization. Also, she can offer same-day service if you need it.Cons: The layouts in the samples all look elegant but very similar, so if you are looking for a unique design, this might not be the option for you.Turnaround: 5-7 business days with rush service available.Cost: $275-425.Phone: none given; contact via website.This List Serves The Following Areas Near San Francisco, California:Daly City, South San Francisco, San Bruno, San Mateo, Pacifica, Half Moon Bay, Burlingame, Millbrae, Brisbane, Oakland, Alameda, Hayward, Emeryville, Piedmont, Berkeley, Albany, El Cerrito, Richmond, San Pablo, Lafayette, Walnut Creek, Concord, Vallejo, Novato, San Rafael, Sausalito, Mill Valley, Novato, Petaluma, and more.Not worried about finding a local company? Want to work with the best of the best? Check out the Best Executive Resume Services.